Corporate Entrepreneurship Essay Example | Topics and Well Written Essays - 5250 words

Corporate Entrepreneurship - Essay Example Having started in the year 1988, this company started out as a small unit with four tailors and has now gone ahead to become one of the most prestigious names in interior decoration in the state of Orissa. The demand for Dipti's products grew and there was a market for interior decoration. By 1993, Dipti was busy undertaking several turnkey projects for complete furnishing of guest houses, hotels, as well as the Governor's residences in the state of Orissa. Orissa is a small state in the Eastern part of India. It is cut off from any major development that takes place elsewhere in the country. For this reasons, Dipti wanted to shift. Following are the problems that she has encountered: Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. Michael E Porter has paved the way for re... Difficulty in managing HR: Dipti does not know the local language and hence she has had a problem with finding employees. Bangalore is a big city and she still needs to cross a variety of learning curves in order to know the market and prospective clients. Competitive Advantage and Sustainable Entrepreneurial Growth: Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. Michael E Porter has paved the way for revolutionary strategising trends and a whole new perspective on competition through his competitive advantage theory. In the corporate world, Porter's first book Competitive Strategy (1980), which he wrote in his thirties, became an international best seller, and is considered to be an authoritative piece of work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders' minds worked. Further, it remains a guide of choice for strategic managers on a global scale. Apart from being rich in lessons about why and how industries, regions, and nations succeed or fail, this book is of great value as

Logistic-food supply chain Essay Example | Topics and Well Written Essays - 2000 words

Logistic-food supply chain - Essay Example Summary The purpose of the author is to analyze the interaction between consumer social responsibility and corporate social responsibility strategies and contribute to the theory building approach by establishing an interaction model. The author included a detailed literature review in this research. In addition to this, he developed a CSR/CNSR interaction model for logistic-food chain. CSR is specifically an organo-centric response to a specific series of key supply chain drivers. It generally promotes effective use of resources and product or corporate differentiation in a competitive market place. In case of change in consumer engagement or lack of consumer engagement, the corporate social responsibility can be considered as of limited value to the organization. The author have summarized that several recent economic drivers have influenced the consumer social responsibility behaviour with the consumerism constituent rather than caring constituent of consumer social responsibility playing major role. According to the author, the organizations should determine that their CSR activities should remain similar with the CNSR activities as it will help the organization to maintain and improve customer loyalty and market share. ... Review & Evaluate The author expertly portrayed the concept of corporate social responsibility and consumer social responsibility. Corporate social responsibility is the concept that defines how an organization integrate environmental and social concerns in its business operations and how the interact with its stakeholders depending on this integration on a voluntary basis. The author expertly asserted that significance interest in corporate social responsibility benchmarking for environmental and social performance led to the increase in codes and guidelines of practice in food supply chain management. Organizations used to implement CSR activities in order to bring sustainability in business through several sustainable business practices, such as employee engagement in decision making, customer loyalty, green business operation strategy, proper financial disclosure and maintain relation with the stakeholders according to the business or corporate culture. It is important for a food manufacturing and distributing organization to ensure the quality of food products. It will help the organization to maintain good relationship with the external stakeholders as effective interaction of profitability strategy, and sustainable manufacturing and distribution strategy can help an organization to maintain good reputation among the customers and other external stakeholders. He used various CSR models in this article to prove that effective corporate social responsibility activities can help an organization to improve its business performance and mitigate several internal or external challenges. The authors used appropriate methods to gather effective evidenced in order to prove his thesis statement. First of all the use of corporate